Upcycling or the Blue Economy is the idea developed by entrepreneur Gunter Pauli. With its Zeri network (Zero Emissions Research and Initiatives), it seeks to create value by recovering waste from an industry and reusing it as raw material in a second company.
The Blue Economy is the application of the quote attributed to Lavoisier: “Nothing is lost, nothing is created, everything is transformed”. In this economy, each waste becomes a resource. Here is the proof that the waste of some can be the raw material of others, as in nature.